Aaron Field

Making insights actionable is a career passion for Aaron. As a strategy consultant to Fortune 500 companies Aaron addressed core strategic issues with senior executives. As a leader of the Market Research Executive Board Aaron has advised hundreds of research leaders on critical issues about insight creation, research impact, next generation researcher skills, and organizational design. Aaron created the unique 2011 survey of marketers, sales executives, and strategy professionals about their consumption, and avoidance, of insight. Aaron also conducted unique research with insights professionals about their skills, improvement opportunities, and vision of the ideal future researcher.

Contact Aaron at afield@mr-skills.com or (301) 793-8359

Aaron collaborates with Cambiar - assisting market research agencies and corporate research departments who seek to thrive in a changing, challenging world. The Cambiar team – including Simon Chadwick, Jay Wilson, Lock Collins, Beth Rounds, Ian Lewis – possess unparalleled experience and vision. Anyone concerned with the Future of Market Research needs to consult Cambiar.

Aaron works closely with the Market Research Executive Board - a uniquely placed research team constantly scanning Research for the latest best practices. Their unequaled network yields insights that upend conventional wisdom and changes the way market research leaders address both long-standing and emerging business challenges. As a leader at MREB Aaron identified next generation skills driving the future of Market Research  - published in Skills for the Next Generation of Market Researchers (2011). The in-depth study describes how progressive teams are combining insight, influence, synthesis, communication, and business savvy to drive business impact.

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